The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, comprising a survey of 10,000 broadband households conducted by Parks Associates.
Here are the drivers of likelihood to purchase smart home devices by those who do not have any, according to Parks:
61% -- Ability for the product to save money on bills
61% -- A discount on home insurance premium
54% -- Make smart home devices cost the same as regular products
46% -- Ability to exercise control over how data is collected or used
41% -- Ability to try smart devices at a retail location with knowledgeable staff
42% -- In-home service to set up the device and teach how to use
34% -- Ability to finance the cost at zero percent and pay over 12 or 24 months
32% -- In-home service to recommend the best smart home devices for routines and home layout
From the article "Saving Money Top Driver For Smart Home Device Purchasing" by Chuck Martin.
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
