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December 10, 2024
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.
According to consumer technology research firm Parks Associates, the majority of U.S. homes with a smart TV use a Samsung model. The company’s research team finds that Tizen, the Linux-based operating system that powers Samsung TVs, has 37% of the market.
Parks Associates didn’t list the percentages for the remainder of the graph that was released, but according to an unofficial AI-generated estimate based on graph sizes, LG’s webOS platform is second with around 22%. Samsung and LG are the only two smart TV providers with at least a 22% market share that both provide the software and manufacture their own TV sets.
Parks Associates says the position of TVs, which are the most-used device in homes, will play an important role in expanding smart home capabilities.
From the article, "Samsung Leads in U.S. Smart TV Ownership" by Zachary Comeau
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The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....
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