Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates.
Not surprising, millennials are most likely to partake (46%), but -- as the technology continues to improve and we get more comfortable talking to our gadgets -- such services are increasingly becoming common practice.
What's more, nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, while more than a third (38%) of those consumers report being very satisfied.
From the article "Samsung Claims Its New Bixby Out-Assists Siri" by Gavin O'Malley.
Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Perhaps aware of Chromecast's limitations, Google unveiled Google TV's successor, Android TV, at its I/O conference last year. Compared to Google TV, Android TV is far less complex, with a standard in...
