Providing market intelligence for more than 35 years

In The News

Samsung Boasting A Massive 31% Of Total Market Share Where As LG, Comes In About Only 10%

Samsung is renowned as the leading smartphone seller in the world. However, when it comes to the United States, latest smartphone share figures released by Parks Associates say that Apple is still leading the way.

The research firm adds that Apple currently holds a major share in the market, boasting a solid 40% market share. The same reports also reveal that Samsung has begun picking pace in the same market, boasting a massive 31% of the total smartphone market share. LG, on the other hand, comes in with about 10% of the market share.

From the article "Samsung Boasting A Massive 31% Of Total Market Share Where As LG, Comes In About Only 10%" by www.nationaldailypress.com

Previously In The News

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...