Providing market intelligence for more than 35 years

In The News

Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening

In the U.S., Apple is king, garnering about 40% of the market share, according to a report by Parks Associates. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of Health & Mobile Product Research at Parks Associates. "Apple controls 40% of the smartphone market, while Samsung has 31% and LG is the next closest rival with 10%."

From the article "Samsung, Take Note: Galaxy Gaffe Gives Apple an Opening" by TONY OWUSU.

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...