Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.
From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.
With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, b...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
A new industry report from Parks Associates released Thursday shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to...
The firm has built a reputation for inexpensive, simple television accessories and leads Amazon’s Fire TV, Google’s Chromecast and the Apple TV in the U.S. market, according to research company Parks...
