Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.
From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.
Parks Research Analyst Brad Russell reports that research shows more than 60 percent of U.S. broadband households have someone with a chronic condition, while the number of people 65-85 will account f...
A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. b...
New consumer research from Parks finds that less than 5 percent of U.S. broadband households own a smart appliance such as a full-sized refrigerator, oven, dishwasher or washer/dryer that can be monit...
Research firm Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent...
