Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.
From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.
There's climbing demand for virtual doctor visits. A recent survey by Parks Associates finds that Americans are increasingly interested in telemedicine and virtual doctor visits, especially following...
Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku...
Roku is also up against tremendously deep-pocketed rivals: Apple, Amazon and Google. Both Apple and Amazon released new streaming media devices in September. “We’re fortunate to be the only player wit...
A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...
