Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing.
"There has been this kind of cavalier attitude about it," Parks Associates analyst Glenn Hower said. "It hasn't been a priority."
From the article "RPT-Streaming TV apps grapple with password sharing" by Lisa Richwine and Jessica Toonkel.
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
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