Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.
Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.
Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple owners used more Amazon Prime than Roku -- 40% versus 28%. Apple TV owners also use more Hulu Plus than Roku -- around 35% to 30%.
From the article, "Roku Users Just Beat Apple TV In Streaming Video" by Wayne Friedman.
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