Roku is also up against tremendously deep-pocketed rivals: Apple, Amazon and Google. Both Apple and Amazon released new streaming media devices in September. “We’re fortunate to be the only player with a purpose-built operating system for TV. Our competitors port over phone operating systems,” Louden countered. Roku's operating system is lightweight enough that the company could maintain lower costs on its hardware, according to Louden. Roku currently holds the highest market share out of all its competitors: In the first quarter of this year, Roku held 37%, according to research firm Park Associates.
From the article "Roku To Wall Street: Not Just An Unprofitable Hardware Business" by Aaron Tilley.
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...
