Roku is also up against tremendously deep-pocketed rivals: Apple, Amazon and Google. Both Apple and Amazon released new streaming media devices in September. “We’re fortunate to be the only player with a purpose-built operating system for TV. Our competitors port over phone operating systems,” Louden countered. Roku's operating system is lightweight enough that the company could maintain lower costs on its hardware, according to Louden. Roku currently holds the highest market share out of all its competitors: In the first quarter of this year, Roku held 37%, according to research firm Park Associates.
From the article "Roku To Wall Street: Not Just An Unprofitable Hardware Business" by Aaron Tilley.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
