Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and satellite operators.
But a recent report by market research firm Parks Associates suggested that Roku actually has a leg up in the U.S. Thirty-seven percent of 10,000 respondents who already had a streaming-video device said they primarily used Roku, compared to 24% who said they mostly used Apple TV.
From the article, "Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One" by Cotton Delo.
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Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...
Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...
The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...
