San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the...
The new Apple TV will launch in late October at a starting price of $149. Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market...
Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to res...
The last three years have sparked an explosion in both top-notch streaming video and the number of devices that deliver that video to your TV. Companies like Roku, Amazon and Google have introduced ne...
