San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats...
Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...
Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...
All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...
