San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
By 2003, networking standards such as HomePNA, HomePlug, HomeRF, or 802.11b will be able to support speeds fast enough to allow distributed digital MPEG4 (a next-generation compression standard for di...
Parks Associates announces new speakers for CONNECTIONS Europe, featuring executive expertise in IPTV, connected CE, and advanced video services. The Summit, hosted by Parks Associates on November 4,...
TWICE: Which segments of the DIY market are growing the quickest? Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordabi...
