San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...
Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.” Smar...
Parks Associates’ (News - Alert) study on IT support spending for small business finds that small businesses (those will less than 250 employees) spend only $150 per month for IT services. That number...
Chris Fleck, vice president for emerging solutions at Fort Lauderdale-based Citrix Systems, said the outlook for mobile wallet products is "really positive. More and more people are living on their mo...
