San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
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Today, connected devices can communicate with other connected devices, provide remote control, automate decisions and take actions based upon the data gathered. They can also receive automatic firmwar...
Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.” “T...
“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” Jennifer Kent, director, resear...
