San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.
From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob.
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According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...
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