The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates, reaching an estimated 56 million viewers last year. Streaming of The Roku Channel grew at an even faster rate than the overall rate of streaming, while monetized video advertising impressions more than doubled year over year.
From the article "Roku Stock Jumps After a Blowout Holiday Quarter" by Danny Vena.
Twitter is looking for ways to grow its video services and garner more video advertising dollars. It sees live news as a natural focus. In an internal document obtained by Bloomberg last year, Twitter...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
