Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With such significant market share, Needham analyst Laura Martin said in a note to clients this week that it would be "impossible" to launch a new streaming service successfully without distribution through Roku's platform.
From the article "Roku Stock: After Soaring 330% in 2019, Is It a Buy, Sell, or Hold?" by Daniel Sparks.
Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...
According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...
Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...
A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...
