The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devices. And according to data from research firm Parks Associates, streaming sticks accounted for 50 percent of all media streaming unit sales in 2015. So it makes sense that Roku would try to appeal to even more people with low-cost, entry-level hardware.
From the article "Roku's New $30 Express Box Is The Cheapest Roku Yet" by Lauren Goode.
“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...
Ring is now the second-largest seller of security systems in the U.S., according to research firm Parks Associates, and it recently became profitable, Hamren told Bloomberg in May — six years after Am...
In fact, Parks Associates reported that 18% of American dwellings have at least more than half a dozen smart home devices in 2024. From the article, "4 Tips To Make Your PS4 Download Faster" by Qui...
New data from Parks Associates found that the use of free ad-based streaming video services is on the rise, with the number of U.S. internet households that used one of these services in the past 30 d...
