Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of streaming media players. The ability to turn all those active users into viewers of subscription or ad supported channels that Roku does make money on will be its main challenge, but so far the company's mostly content-agnostic approach has worked for publishers and viewers alike.
From the article "Roku's IPO filing reveals plans to raise $100 million" by Richard Lawler.
Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...
Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to...
