Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly cheap ($35 or less), and it was the first to popularize the HTML adapter stick format. Perhaps more importantly, Google is reportedly now talking with content providers about bringing movies and TV shows to its $10-per-month subscription YouTube Red service. A streaming stick and a TV service? Sounds promising.
From the article "Roku Racks Up 7.6M in Monthly Active Users" by Mari Silbey.
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of U.S. broadband households report far more concern now about the physical security of home than five ye...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
