The firm has built a reputation for inexpensive, simple television accessories and leads Amazon’s Fire TV, Google’s Chromecast and the Apple TV in the U.S. market, according to research company Parks Associates — even though it tends to get overshadowed by those bigger names. Roku said in May that one-quarter of all smart televisions purchased in the United States have Roku software built in, thanks to partnerships with such brands as TCL, Insignia and Hisense.
From the article "Roku pushes into the audio wars with $200 speakers made just for your television" by Hayley Tsukayama.
Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted. The market research firm said worldw...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
