The firm has built a reputation for inexpensive, simple television accessories and leads Amazon’s Fire TV, Google’s Chromecast and the Apple TV in the U.S. market, according to research company Parks Associates — even though it tends to get overshadowed by those bigger names. Roku said in May that one-quarter of all smart televisions purchased in the United States have Roku software built in, thanks to partnerships with such brands as TCL, Insignia and Hisense.
From the article "Roku pushes into the audio wars with $200 speakers made just for your television" by Hayley Tsukayama.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
