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August 07, 2019
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operating system powers 41 million OTT devices and smart TVs in the U.S., a 36% lead over Sony PlayStation, the next closest competitor. Parks Associates, another research firm that tracks the streaming sector, said Roku had 39% of the U.S. streaming media player installed base as of the first quarter of 2019, according to consumer survey data.
From the article "Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge" by Dade Hayes.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
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