its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operating system powers 41 million OTT devices and smart TVs in the U.S., a 36% lead over Sony PlayStation, the next closest competitor. Parks Associates, another research firm that tracks the streaming sector, said Roku had 39% of the U.S. streaming media player installed base as of the first quarter of 2019, according to consumer survey data.
From the article "Roku Posts More Stellar Results In Q2 As Stock Price Continues To Surge" by Dade Hayes.
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...
However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...
