Parks Associates research recently found that well over 60% of households now subscribe to one or more OTT video services, with a third subscribing to two or more services. Indeed, 88% of computer-based viewing is from non-linear sources.
"For years, the television has been the stronghold for the traditional TV industry," said Brett Sappington, senior director of research, Parks Associates. "Today, more televisions are connected to the Internet than ever, either directly or through connected devices like game consoles or streaming media players, such as Roku or Apple TV ... The market has fundamentally changed.”
From the article "Roku plots $1BN IPO" by Michelle Clancy.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
