Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading market share over platforms backed by tech titans Amazon , Apple and Google. That share provides valuable advertising real estate to tech and media giants pushing their own streaming services as well as other advertisers cutting back on traditional TV spending. Roku said Wednesday that it earned double the dollar commitment at this year’s Upfronts compared with last year. The company just needs to get enough devices in front of the eyeballs that advertisers are paying to reach.
From the article "Roku Pays to be a Player" by Dan Gallagher.
This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu. But a little simple math shows that it actually isn't a great deal unless you plan on cancel...
For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn’t too easy to follow: the $9 price point for the new service simply isn’t compelling enough to siphon aw...
So far, WWE has launched the 24-hour video service in 180 countries in Asia, Europe and other regions. WWE Network had 277,000 paid international subscribers by the end of 2015, or 23% of its world...
Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai. "Our ability to do conversational understanding is far ahead of what other virtual a...
