Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading market share over platforms backed by tech titans Amazon , Apple and Google. That share provides valuable advertising real estate to tech and media giants pushing their own streaming services as well as other advertisers cutting back on traditional TV spending. Roku said Wednesday that it earned double the dollar commitment at this year’s Upfronts compared with last year. The company just needs to get enough devices in front of the eyeballs that advertisers are paying to reach.
From the article "Roku Pays to be a Player" by Dan Gallagher.
“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....
Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...
According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
