Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading market share over platforms backed by tech titans Amazon , Apple and Google. That share provides valuable advertising real estate to tech and media giants pushing their own streaming services as well as other advertisers cutting back on traditional TV spending. Roku said Wednesday that it earned double the dollar commitment at this year’s Upfronts compared with last year. The company just needs to get enough devices in front of the eyeballs that advertisers are paying to reach.
From the article "Roku Pays to be a Player" by Dan Gallagher.
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
