The report states that the top four manufacturers account for a total of 86 percent of sales on these devices. This market saturation by the big players means there are significant obstacles for newer competitors, who will have to distinguish themselves with new functionalities.
As Barbara Kraus, director of research at Parks Associates noted in the report:
"The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value."
From the article "Roku Leads Streaming Media Device Market, Apple Falls To Fourth Behind Google And Amazon" by James Geddes.
Smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, says Parks Associate. Their research notes 68% of smartphone owners li...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
