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November 04, 2015
A total of 21 percent of U.S. broadband households with at least one Internet-connected CE device use a streaming-media player as their primary platform for streaming online video, up from the year-ago 12 percent, Parks said. In contrast, streaming-video usage declined for connected gaming consoles, and it increased modestly for smart TVs, the research company said. Game consoles, nonetheless, are still used more than streaming-media players to stream video, Parks said.
In the first quarter of 2015, 97.6 million households had broadband Internet access, and 65.8 percent of them, or 64 million, connected at least one CE device to the Internet. Of those 64 million households, 21 percent mostly use a streaming-media player to stream content from the Internet, Parks said.
From the article "Roku Is Winning The Streaming-Video Device Game" by Joseph Palenchar.
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...
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