However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our readers to list multiple devices. So if a reader has both an Apple TV and a Roku it showed up in our survey results.)
These results are in line with a 2016 Parks Associates study showing Roku was the most popular device followed by Amazon at 22% and the Apple TV at 20%; however, that study looked at all device owners not just cord cutters.
From the article "Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth" by Luke Bouma.
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
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In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...
