A new report from Parks Associates says Roku is the most-used streaming video media device in the U.S. In a 1Q 2013 independent survey of 10,000 U.S. broadband households with a streaming video media device, Parks 37% primarily use a Roku compared to 24% that primarily use an Apple TV.
From the article, "Roku Is Preferred Streaming Media Device, Says New Parks Associate Survey, Beating Apple TV."
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...
Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel TV provider will continue to grow. Dallas-based media researcher Parks Associates says IPTV subs...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...
