The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming content system based on streaming hours, which are up 56 percent year-over-year for the company. According to a report from research firm Parks Associates, Roku holds the largest share of streaming media players in households in the US, although Amazon's share has been growing.
Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...
Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...
At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...
While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...
