It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, powering 41 million over-the-top devices and smart TVs, trouncing its next closest competitor with 36% greater market share. Furthermore, Parks Associates estimates that Roku boasts 39% of the total U.S. streaming media player market.
From the article "Roku Is a Must-Have for New Streaming Services" by Daniel Sparks.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
