Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses during its history. Giant rivals can spend millions on moonshots that end up as failures, and the world may never know the exact financial toll of these endeavors. Roku, as a company going public, has no such margin of error.
But here’s what Roku has going for it. CEO Anthony Wood saw a few years ago that the market for streaming-TV devices like the Apple TV was limited, so he started to look for other ways to make money off the transition from traditional TV to over-the-top TV.
Several metrics back him up. Roku’s prospectus says players using its OS accounted for 48 percent of usage on TV-connected devices in late 2016. This year, according to Parks Associates, Roku rose to 37 percent of U.S. homes using broadband, up from 33 percent a year ago. And last month, Roku held a 39 percent share of U.S. connected TV users, rising above its deeper-pocketed rivals.
From the article "Roku IPO stands a fighting chance in a market hostile to tech offerings" by Kevin Kelleher.
A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...
"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...
Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...
A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...
