Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind.
Roku accounted for 30% of streaming media players purchased in 2015, down from 34% in 2014, research firm Parks Associates reported Tuesday. The Los Gatos, Calif.-based company makes set-top boxes and streaming media sticks that plug into TVs. Increasingly Roku is getting its software installed in smart TVs, eliminating the need for separate hardware to access Internet video services like Netflix (NFLX), Hulu and Amazon Prime Video.
From the article "Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain" by Patrick Seitz.
As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...
Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
