Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to the company’s new “Reinventing CE: Transforming Devices to Service Platforms” report.
Runner-up in the streaming device race is Amazon with its Fire TV and Fire TV Stick devices, which reached a market share of 24% in Q1, up from 16% during the same quarter in 2016. Google’s Chromecast streaming adapter has a market share of 18%, while Apple TV fell to 15%.
From the article "Roku Grows Streaming Device Market Share, Apple TV Loses Out" by Janko Roettgers.
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
