Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates.
Amazon has been gaining ground with a 24 percent share, up from 16 percent last year. Apple's share stands at 15 percent, which also trails Google's Chromecast streaming device at 18 percent.
There's still ample room for growth. Park Associates estimates that two-thirds of U.S. households still don't have a video streaming player.
From the article "Roku cuts price on top streaming player to counter Apple TV" by Michael Liedtke.
Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...
Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...
