Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates.
Amazon has been gaining ground with a 24 percent share, up from 16 percent last year. Apple's share stands at 15 percent, which also trails Google's Chromecast streaming device at 18 percent.
There's still ample room for growth. Park Associates estimates that two-thirds of U.S. households still don't have a video streaming player.
From the article "Roku cuts price on top streaming player to counter Apple TV" by Michael Liedtke.
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...
Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...
In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
