Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates.
Amazon has been gaining ground with a 24 percent share, up from 16 percent last year. Apple's share stands at 15 percent, which also trails Google's Chromecast streaming device at 18 percent.
There's still ample room for growth. Park Associates estimates that two-thirds of U.S. households still don't have a video streaming player.
From the article "Roku cuts price on top streaming player to counter Apple TV" by Michael Liedtke.
The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
“Across the nation, all sorts of internet service providers have gained two new competitors,” says Kristen Hanich, the research director for Parks Associates, referring to T-Mobile and Verizon. “They...
Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...
