Roku, the streaming video platform and device maker, increased its US market share to 37% in Q1 2017 from 30% a year ago, according to Parks Associates. Roku still commands market leadership over Amazon, Google, Apple and others when it comes to media player ownership in the US.
Amazon’s Fire TV came in second in terms of market share, at 24% in Q1 2017 versus 16% last year. Meanwhile, Google and Apple lost market share over the past year. Here’s why that’s important:
From the article "Roku continues to lead the streaming device market" by Kevin Gallagher.
Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....
And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...
