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August 24, 2017
Roku, the streaming video platform and device maker, increased its US market share to 37% in Q1 2017 from 30% a year ago, according to Parks Associates. Roku still commands market leadership over Amazon, Google, Apple and others when it comes to media player ownership in the US.
Amazon’s Fire TV came in second in terms of market share, at 24% in Q1 2017 versus 16% last year. Meanwhile, Google and Apple lost market share over the past year. Here’s why that’s important:
From the article "Roku continues to lead the streaming device market" by Kevin Gallagher.
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
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Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...
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