More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs for streaming media has decreased, and it has only increased modestly for connected TVs, meaning much of the increase is coming through dedicated streaming players.
“That’s a substantial [nearly double] increase,” Barbara Kraus, director of research at Parks Associates, tells Marketing Daily. “You don’t see that with any other connected consumer electronics device.”
From the article "Roku Benefits From Streaming's Rise" by Aaron Baar.
Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...
“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm. From the article "Family-Focuse...
It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
