More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs for streaming media has decreased, and it has only increased modestly for connected TVs, meaning much of the increase is coming through dedicated streaming players.
“That’s a substantial [nearly double] increase,” Barbara Kraus, director of research at Parks Associates, tells Marketing Daily. “You don’t see that with any other connected consumer electronics device.”
From the article "Roku Benefits From Streaming's Rise" by Aaron Baar.
Hartstein’s decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...
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A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
