Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media player market, higher than any other company.
From the article "Roku beats Q1 estimates as linear TV dies out" by Kevin Tran.
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...
Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...
