Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media player market, higher than any other company.
From the article "Roku beats Q1 estimates as linear TV dies out" by Kevin Tran.
Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted. The market research firm said worldw...
According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free...
The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
